Using this product to help quit coffee - love the taste - better than Cafix product and bueno products (both are coffee substitutes) but still - if they ever bring back Postum I'd switch to that in a heartbeat! This does have the rich, dark flavor for me - but there's just nothing that replaces the smell of coffee brewing - if they came up with something that did - and it was caffeine free - I'd buy it!
UPDATED: I have been off coffee now (June 2012) for 6 months now! It (Pero) has been my morning drink - and my afternoon, evening and middle of the night drink - it has no caffeine - so I can have it whenever I want! One way I found to make a 'coffee house' style morning beverage with this - I make my Pero - just a little stronger than normal - add a little agave, and using my magic bullet I blend up some organic plain soy milk till its frothy and pour that on top of my coffee. If I want the vanilla flavor - I simply add a little real vanilla - nothing artificial - no 'non-dairy' chemicals, or man made flavors - purely delicious and enjoyable without the chemicals! Takes no more time to make than making a 'regular' cup of coffee adding the non-dairy creamers and sugars etc., yet is so much healthier for you! (If you crave a chocolate flavor in your 'coffee' use powdered carob sprinkled on top of the 'frothy' soymilk. (Or organic, raw cocoa powder.)
I still use green tea - which has caffeine in it - but it is much less than coffee and better for you in that form - plus you get the antioxidants with the green tea!
